WordPress + BricksCustom AI PluginNews Aggregator

CryptoLeb

A crypto news platform for a Lebanese audience — built on WordPress and Bricks Builder with a custom-coded AI rewriting plugin that transforms raw RSS feeds into original, locally-contextualized articles automatically.

News & MediaCryptocurrency · Lebanon
Visit live site
CryptoLeb website
Custom
AI rewriter plugin
500-600
Words per rewritten article
7
Content categories
Hourly
Automated publishing cron
The Challenge

Generic crypto news doesn't serve a local audience

Raw RSS feeds give you volume, not relevance. A Lebanese reader following crypto markets cares about a different angle than a US or European reader — banking restrictions, LBP inflation, remittances, and capital controls shape how that news actually matters to them.

Simply republishing wire content wasn't an option — it needed to be rewritten into original, well-structured articles, automatically, at a pace no small editorial team could sustain manually.

On top of content, the site needed live market data — price tracking and sentiment indicators — presented natively rather than through an embedded third-party widget.

Key requirements
Automated rewriting of RSS content into original articles
Consistent local context tying global crypto news to Lebanon
Reliable AI pipeline that survives rate limits and model changes
Native market data widgets, not third-party embeds
Clean image sourcing with proper attribution
Category-level SEO built for a Lebanese audience
The Solution

A custom-built AI rewriting pipeline, not a plugin off the shelf

We built a bespoke WordPress plugin — News Rewriter — from scratch, now on its third iteration, handling everything from API routing to editorial cleanup automatically.

WordPress + Bricks Builder — aggregator layout with "Go Deeper" article cards
Custom "News Rewriter" plugin — built from scratch, now on v1.2.0
OpenRouter API integration — auto-routing to free-tier models after direct model IDs proved unreliable
RSS-to-article expansion — short Feedzy excerpts rewritten into 500-600 word structured posts with H2/H3 headings
Editorial guardrails — regex cleanup to strip duplicate AI-generated H1s from output
Mandatory "Lebanon Context" section — every article ties crypto news back to local banking restrictions, LBP inflation, and capital controls
Rate-limit handling — 15s delay between API calls and extended cURL timeouts to survive 429 errors
Custom CoinGecko and Fear & Greed Index widgets — live market data built directly into the theme
Image sourcing — kept original Feedzy image URLs with proper "Image Source" attribution instead of generic stock or AI-generated images
Category-level SEO — Rank Math + WP Rocket, with category descriptions written for a Lebanese audience across Bitcoin, Altcoins, DeFi, Solana, Ethereum, and Market Updates

Tech stack

WordPress
CMS powering the full site
Bricks Builder
Custom aggregator layout and templates
Feedzy
RSS ingestion as draft posts
Custom PHP plugin
News Rewriter — AI rewriting pipeline
OpenRouter API
AI model routing for article rewriting
Rank Math + WP Rocket
SEO and performance

Need a custom plugin, not just a website?

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