firme.ba
A scalable business directory built to turn a large business dataset into a fast, searchable and SEO-focused web platform.
Turning business data into a useful digital product
firme.ba is a business directory for Bosnia and Herzegovina, created to make company information easier to discover, browse and search online.
The challenge was not simply displaying thousands of companies. The platform needed an architecture that could scale while remaining useful to visitors and search engines.
We approached the project as a product rather than a collection of database records — combining scalable data architecture, search-friendly page structures and a fast frontend experience.
Discoverability
Build pages and navigation around the way people actually search for businesses.
Scalability
Create a foundation capable of supporting a large and continuously growing dataset.
SEO
Make technical SEO part of the architecture from the beginning.
User experience
Keep thousands of records easy to browse, search and understand.
A platform designed around growth
The goal was to create a foundation that could grow with the directory instead of requiring the website architecture to be rebuilt as the amount of content increased.
Built for scale
The platform was designed to handle tens of thousands of company profiles while keeping navigation, search and page performance fast.
Programmatic SEO
A scalable page architecture creates useful search landing pages across businesses, categories and locations without relying on manually written pages.
Search-friendly structure
Clean URLs, structured data, metadata and internal linking were designed as part of the product architecture rather than added as an afterthought.
Quality over page count
The system is designed to prioritise useful, relevant pages instead of blindly publishing every possible URL.
SEO built into the product
With a directory of this size, SEO cannot be treated as a final optimisation step. The page architecture, URL structure, internal linking and metadata all need to work together.
We built firme.ba around a programmatic SEO model that can support a large number of useful search landing pages while keeping the underlying structure controlled and maintainable.
From data to digital product
The project combines product development, frontend engineering and technical SEO into one scalable platform.
Let's build something that can scale.
Whether you need a business directory, SEO-focused website or a custom web platform, we can help turn the idea into a production-ready product.