Web DesignSEOLead Generation

WordPress Website Redesign: Hamada & Co.

A complete website overhaul for a PVC & aluminium joinery company in Bosnia & Herzegovina — turning a slow, invisible site into a lead-generating machine that landed its first customer within the first week of launch.

PVC & Aluminium JoineryMaglaj, Bosnia & Herzegovina
Visit live site
Hamada & Co. website
+968%
Search impressions (3 mo.)
+395%
Clicks from Google (3 mo.)
100
Desktop Lighthouse
Week 1
First paying customer
The Challenge

No website leads, no organic visibility on Google

Hamada & Co. had a solid product and real craftsmanship — but their website told a different story. It looked outdated, loaded slowly, and gave Google almost nothing to work with.

Duplicate page titles meant Google couldn't distinguish between pages. Thin content meant there was nothing to rank. No forms meant interested visitors had no easy way to reach out. The site was a dead end.

In a competitive local market, first impressions matter. Potential customers landing on the old site were bouncing before they ever saw what the company could do.

Issues with the old site
No organic visibility — the site was invisible to Google
Poor visual design — outdated layout, inconsistent typography
No SEO — missing meta descriptions, duplicate page titles across the site
Thin content — pages had almost no text for Google to index
Slow load times — unoptimised images and no performance tuning
No conversion elements — no forms, no clear calls to action
No structured data — Google had no context about the business
The Solution

Build out an SEO-optimised website from scratch

Want to know how much a similar project costs and how our rebuild process works? Read our in-depth guide on WordPress website redesign services & pricing.

Every decision — from the page structure to the image optimisation — was made with one goal: turn visitors into enquiries.

Full redesign — modern, clean UI that builds trust instantly
Unique meta title and description on every page
Rich content across all service and location pages
Images optimised with lazy loading, perfect Lighthouse scores
Quote request forms placed on key service pages
Schema markup — LocalBusiness, Service, and FAQ structured data
Location-specific pages targeting cities across Bosnia & Herzegovina
Blog with educational content driving organic traffic
The Outcome

First customer in week one — and the numbers kept climbing

Within days of launching, the site was already working. A customer found the business through the new site and made a purchase. But the real story is what happened over the following months — verified through Google Search Console.

+968%
Increase in search impressions
Last 3 months vs. previous period
+395%
Increase in clicks from Google
Last 3 months vs. previous period
Week 1
First paying customer
Found through Google, converted on-site

Google Search Console — Performance (6 months)

524 clicks · 12,600 impressions · 4.1% CTR · 8.7 avg. position

Google Search Console performance graph showing growth after WBW took over — 524 clicks, 12,600 impressions over 6 months

Google Search Console — Insights (last 3 months)

436 clicks (+395%) · 11,600 impressions (+968%)

Google Search Console insights showing +395% clicks and +968% impressions over 3 months
524
Total clicks (6 mo.)
12.6K
Total impressions (6 mo.)
4.1%
Average CTR
8.7
Average position

Tech stack

WordPress
CMS powering the full site
Bricks Builder
Visual page builder for custom layouts
WP Rocket
Caching and performance optimisation
Rank Math SEO
On-page SEO, sitemaps, meta tags
Schema.org
LocalBusiness, Service, FAQ structured data
Google Search Console
Performance tracking and indexing

Need a similar WordPress website redesign?

If your current site is slow, outdated, or failing to convert traffic into paying customers, let's fix it. We offer free pre-redesign audits and fixed pricing.